From a business standpoint, Facebook’s killer feature is it’s Social Network, which gives even none-techies the ability to share nuggets of information found both on Facebook and the web at large with their friends.
What I didn’t realise until recently is that Facebook also allows businesses to set up pages inside the walled garden, that gives FB’s users the opportunity to show their support of your business by becoming ‘Fans’.
It doesn’t cost anything to set up a business page, which comes with a reporting tool that shows you just how many visits / page views / fans you’re getting per day, an update tool that allows you to send news items to your fans, and a bunch of advertising tools that you can use to promote your business page.
I set Bouldr up on the 21st November 2007 (check it out!), and already I have around 15 fans, with a slew of visitors coming from Facebook over to Bouldr’s main site. If you have a website that could benefit from a little social promotion, I’d suggest taking a look at Facebook’s business listing service – it’s free, so there is very little risk, really.
